OUTGROWN
Outgrow Overeating: The Life Upgrade That Makes Food Obsession Irrelevant
A small-group coaching experience for women who are done trying to “fix” food and ready to outgrow the version of themselves that needed it to cope.
You Can Hold It All Together
Except When It Comes to Food
You can handle tight deadlines, demanding clients, and a full calendar.
You’re the woman everyone counts on, until it’s just you, the fridge, and a quiet moment at night.
You tell yourself, “I’ll start over tomorrow.”
You plan to eat clean, stay mindful, or have only one cookie.
But before you know it, you’ve eaten more than you meant to. Again.
You’ve read the books, counted macros, tried intuitive eating, and even “worked on your mindset.”
You've been trying to heal your relationship with food for YEARS, but the harder you try, the more obsessed with food you become.
What if the secret isn't fixing your relationship with food, but simply becoming the woman who doesn't need food to cope any longer?
Your eating patterns helped you
Emotional eating, bingeing, overeating, and food obsession once served a purpose, but no longer fit the woman you’ve become.
OUTGROWN is where you start upgrading your patterns, your identity, and your way of being.
It’s a deep, structured transformation where you start building a life in which food doesn't play that big a role anymore.
In OUTGROWN, you’ll learn to:
Stop eating just because you’re stressed, bored, overwhelmed, or when life feels chaotic.
Break the “I blew it, so I might as well keep eating” spiral and stop starting over every Monday.
Enjoy pizza, chocolate, or wine without guilt, overthinking, and overindulging.
End late-night bingeing, constant snacking all day long, and the swings between control and chaos.
Feel light and confident in your body without needing to track, restrict, or obsess about food.
OUTGROWN is where emotional eating ends because you finally become the woman who doesn’t need it anymore.
The OUTGROWN Method
Your Path to Lasting Freedom From Emotional Eating
Most women try to fix emotional eating with more willpower, restriction, or self-improvement.
But what if the real reason you're obsessed with food isn't that you're not disciplined enough, but because you're too big for the small life you're living?
What if binge eating is a wake-up call that you're outgrowing who you've been until now?
The Framework (The Outgrown Method)
The 4 Life Upgrades that naturally dissolve your food struggle without forcing it
Phase 1: Upgrade Your Inner World
✅ Start upgrading your identity
✅ The Food Obsession Detox
✅ What are you really hungry for
✅ Detangle your worth from your weight
Phase 2: Upgrade Your Outer World
✅ Create a life that doesn't revolve around food
✅ Outgrow the woman who lives for the next meal
✅ Build your Future Self Identity (the woman who naturally eats without obsession)
✅ Dopamine Diversion
Phase 3: Upgrade Your Coping Patterns
✅ Stop using food to cope without needing willpower
✅ Become the woman who feels it all instead of eating it all
✅ Make overeating irrelevant without ever needing to "control" food again
Phase 4. Own Your Freedom
✅Once emotional eating no longer runs your life, we shift focus to your next evolution:
sustainable weight loss, body confidence, and life enhancement.
✅Channel your freed-up energy into the areas of life that matter most: purpose, relationships, joy, and growth.
The OUTGROWN Method is about changing who you are when you eat, and that’s why the change lasts.
Imagine Waking Up, and Food Feels Easy
No mental calculations.
No “Should I?” or “I’ll start over tomorrow.”
No voice in your head negotiating every bite.
You can have dessert and stop halfway through because you’re satisfied.
You trust yourself around food, even at social events or on vacation.
You can keep chocolate in the house without it calling your name.
And when stress hits after a long day?
You don’t reach for food because you no longer need to.
You don't just stop overeating. You outgrow the whole version of yourself who ever struggled with food in the first place.
New Identity: I am the woman who’s too obsessed with living her best life to waste her energy on food.
This Is What OUTGROWN Makes Possible
Eating when you’re hungry and stopping when you’re satisfied, naturally.
Enjoying food freely while maintaining (or gently losing) weight, without obsession.
Having energy and focus again, because food no longer consumes your thoughts.
Feeling calm and grounded, even when life gets stressful.
Looking in the mirror and actually liking what you see.
Living a life where food is just food. Not a coping mechanism, reward, or battleground.
Becoming the woman who’s moved on because she’s truly outgrown the struggle.
Don't believe me, believe them
My relationship with myself, food and my body has never been better! I can’t thank you enough for all of your help!
I wanna say that this year the holiday season is soo different for me, I feel “normal” again where I can truly enjoy family and not stress about food! I’m grateful for you!
Emma
Student
We were at home (with her family) for two weeks and I didn’t think about whether I should eat something or not and didn’t pay special attention to when I was eating. I didn’t weigh myself but I definitely didn’t gain weight because before we left I bought a size smaller pair of jeans that I could hardly zip up. By the time we got home I was able to zip it up without problem.
Klara
HR Specialist
I did have a very successful vacation and wanted to share! It's the first time when I didn't want to eat constantly out of boredom from driving. I ate only when I was hungry. I didn't feel the urge to just eat mindlessly! I didn't focus on food or negative thoughts and was so fun to focus on everything else but food. I felt physically stronger than ever and my friend noticed - she was envious! I think the best part of the week was the sense of positive self-image! It's the first time I've felt confident and content with myself and it felt so freeing. It was so exciting to notice a new kind of "relationship" with myself."
Sandy
Consultant
What’s Included Inside the OUTGROWN Group Coaching Experience
OUTGROWN™ is intentionally small, intimate, and deeply human.
You are surrounded by women who are smart, capable, and quietly struggling too and are done pretending this isn’t affecting them.
There is something profoundly healing about realizing:
“It’s not just me.”
My main philosophy is nonjudgmental curiosity, and I expect this from all the group members, too. I don't accept shame, and I won't pressure you to share more than you want.
I want OUTGROWN™ to be a place where you can finally exhale.
WHY THE COMMUNITY MATTERS MORE THAN YOU THINK
Most women have tried to fix this in isolation.
But in OUTGROWN
You normalize your experience
You borrow safety from the group when your own feels shaky
You witness other women change, and your nervous system learns, “This is possible for me too”.
Your Group Coaching Experience Includes
OUTGROWN
12 Weeks | max 10 Women | Live & Supported
1 payment of $600 or
3 payments of $210,
Beta test price
Each week includes:
1 live teaching & integration call (presented live the first time; these will be self-study videos later). Replay available.
1 separate live Q&A / group coaching call
Weekly Progress Check-Ins
Private group chat to share your feelings, ask a question, or seek support and accountability from others.
Lifetime access to the complete OUTGROWN™ curriculum
Integration practices, reflection prompts, and mindset tools
These 12 weeks build your foundation of awareness, emotional regulation, and identity shift, setting you up for freedom that lasts.
FREEDOM TO FLOURISH
Ongoing Monthly Support (optional)
$47/month
Beta test price
After the 12 weeks, you can stay inside the ongoing group if you want to transition to your next level evolution:
Weekly group coaching & Q&A
Monthly new content from me and guests for identity and embodiment integration, permanent weight loss, confidence and living your best life.
Private Group chat to share progress, ask questions, support new members and enjoy accountability.
A place to be when you crave a community of like-minded women.
You stay as long as it supports you and leave whenever you want to.
VIP Upgrade: Includes two 60-minute 1:1 calls per month (6 total) plus personalized daily support: $2,000 or 3 monthly payments of $697.
Optional Transition: Freedom to Flourish
(Ongoing Monthly Support)
Once freedom from emotional eating is reached, we’ll seamlessly transition into your next evolution: natural weight loss, body confidence, and life enhancement.
Because when your relationship with food becomes peaceful, you finally have energy to create a life that feels deeply good.
A Coaching Experience That Evolves With You
You choose how long to stay after the 12 weeks.
You grow at your own pace.
And you’ll always know you’re supported, guided, and seen at every stage.
Prices are listed in USD for clarity. Your payment will automatically convert to your local currency at checkout.
Apply to join the group program
Testimonials
We went on a weekend getaway to celebrate my husband’s birthday (all inclusive, LOL), then I went to California to work, where everything was full of sugar. Also jetlag and all…
This morning I stepped on the scale and it showed only +0,2kg!!!! I couldn’t believe my eyes!!! Even though I ate everything I wanted to. And there were things in there that makes me have a sugar shock just thinking about it, hahaha.
So I’m very happy and also very grateful to you 😊
Klara
HR Specialist
“I’m so sorry we can’t talk on the phone right now because you could hear my excitement about my success last night.
It was a real breakthrough, without effort, I can’t describe it well…
Thank you so much and your kindness is simply heartbreaking…
I’m grateful to have met you, honestly!
I see that you have wings and are an angel :-)))
You exude so much kindness that wow, thank you very much!“
Bori
Massage Therapist
I had a great time with my family and best friend, and I enjoyed some unique and fun foods today!
I know this is what normal people do when they go away, but this is a big deal for me. I didn’t feel anxious today, which is different from the past.
Everytime I used to go away, I would try to count calories and exercise as much as I could.
Today I honestly have no idea how many calories I ate and I just got exercise in by walking around the city with my family and best friend.
So much improvement and I am so happy and grateful!
Emma
Student
About Rita May
I’m an ex-binge eater, Health Coach and Life Coach specialising in emotional and binge eating, and weight loss without dieting. I use nutrition, psychology and brain science in my work. I also have a PhD in Chemistry and worked in academia for many years before I became a coach.
I work with driven, smart women who are tired of fighting themselves around food.
I don’t believe in fixing people because you’re not broken. I believe in helping you outgrow the version of you that learned to survive this way.
This work is compassionate, deep, and real. And it works because it goes where other approaches don’t.
OUTGROW Overeating
The Freedom to Flourish
When Food Is No Longer the Problem, Life Opens Up
Once food no longer controls your thoughts, something beautiful happens:
you finally have space to focus on the things that actually matter.
You’ll notice you wake up lighter; not just in your body, but in your mind.
You have energy again. Clarity.
You can finally hear your own intuition instead of the noise of self-criticism or guilt.
And that’s where the next chapter begins.
The Natural Weight Loss Phase
Without restriction or punishment, your body begins to settle into its natural, healthy rhythm.
You eat in alignment with hunger and satisfaction, and the extra weight, both physical and emotional, starts to fall away (this can already start happening during the first two months).
We’ll fine-tune gentle nutrition strategies and identity-based habits that support effortless maintenance.
The goal is freedom, trust, and balance.
The Calm Mind Phase: Stress Mastery & Resilience
When food is no longer your coping mechanism, you learn how to regulate your emotions and calm your nervous system from within.
Through proven emotional regulation tools, mindfulness, and lifestyle resets, you’ll build unshakable resilience and inner steadiness, no matter what life throws your way.
You’ll handle stress, pressure, and uncertainty without turning to food or losing yourself.
The Growth Phase:
Becoming the Woman You Were Always Meant to Be
This is where self-actualization begins.
You’ll reclaim the energy and confidence that were once lost in the food struggle and redirect them toward what truly fulfills you: your purpose, your relationships, your creativity, your life.
We’ll explore what living fully expressed means for you and help you step into that identity with courage, grace, and authenticity.
Instead of chasing control, you'll start living in alignment. Calm, confident, and free.
OUTGROWN Isn’t Just About Food
It’s about the ripple effect of becoming the woman who no longer needs to “fix” herself because she finally feels safe, centered, and whole in who she is.
Apply for the group coaching experince
Frequently Asked Questions
OUTGROWN™ is designed for women who are successful in many areas of life but still feel stuck in the cycle of emotional eating, stress eating, yo-yo dieting or food obsession.
If you’ve tried everything (diets, mindset work, therapy, intuitive eating) but nothing has lasted, this is for you.
You don't want another quick fix but a lasting identity shift.
Absolutely.
OUTGROWN™ was designed for women who’ve spent years in the binge–restrict or emotional eating cycle.
Even if you’ve tried everything before, you’ve never done this because this time, we’re not trying to control your behavior.
We’re changing who you are being when you eat.
Most clients begin noticing a calmer relationship with food within the first few weeks.
They start catching themselves before an emotional eating or bingeing episode, feeling less guilt, and experiencing more peace around food.
With consistent coaching and daily integration, these shifts become your new normal.
No, this isn’t a diet. It’s a transformation.
We don’t count calories or restrict food.
We rewire the emotional and identity-level patterns that make overeating, stress eating, and self-sabotage happen automatically.
And when your relationship with food becomes peaceful, natural weight loss follows effortlessly.
Your OUTGROWN™ experience includes:
Each week includes:
1 live teaching & integration call (replay available)(presented live the first time, self-study later)
1 separate live Q&A / coaching call (replay available, Qs can be submitted in advance)
Private group chat to share your feelings, ask a question, or seek support and accountability.
Lifetime access to the complete OUTGROWN™ curriculum
Integration practices, reflection prompts, and mindset tools.
After 12 weeks, you can stay in the group for as long as you want for a small monthly subscription.
Weekly group coaching & Q&A
Monthly new content for continued regulation, identity integration and embodiment of the woman whose life is bigger than food, weight loss, body confidence and life enhancement.
Private Group chat to share progress, ask questions, support new members and enjoy the company of like-minded women.
This program requires an application to ensure we are the right fit to work together. You will be asked a variety of questions to determine whether or not the OUTGROWN program is right for you.
If it’s the right fit, you'll be added to the waiting list. The next program will start on the 10th of March.
Fill out the application form. You'll get an email in a few days informing you whether OUTGROWN is the right fit for you. Then keep an eye on my emails, so won't miss it when I open the program a few weeks before March 10.
One Last Thought
You’ve accomplished so much already.
You’ve held everything together: your work, your relationships, your responsibilities.
You’ve pushed, achieved, and grown in ways others might never see.
But the truth is… you’re tired of having this one area still feel out of control.
You’re ready to feel calm around food. Confident in your body.
And completely done with the constant mental noise.
You need something deeper than a diet or mindset hacks: a way to align who you are with how you eat, so the freedom lasts.
This Is Where You Finally Outgrow the Struggle
Imagine looking back three months from now and realizing:
Food no longer consumes your thoughts.
You trust yourself to eat what you love without guilt or overthinking.
You feel lighter in your body and mind.
You move through stress and emotions without food.
You wake up proud, peaceful, and free.
That’s what OUTGROWN makes possible by helping you become the woman you were always meant to be.
Apply to join the group program
You’ve outgrown the struggle.
Now it’s time to live like it.
More testimonials
"I found Rita by accident on the internet while browsing the usual diet advice. It was just an intuition after what I read on her site that I would definitely try to achieve the desired shape with her. Rita does this helpful work for all of us who work with her very professionally, with complete dedication, devotion, incredible understanding and insight, and at the same time with infinite modesty. He has a solution for everything and guides you through seemingly difficult challenges with ease. With her presence throughout, she ensured that I was capable of what I set out to do. I live a fast-paced life with a lot of work. Although I tried to eat healthy, this resulted in irregular, mostly quick binges in the evening. We uncovered the reasons for my binges and found appropriate options for individual lifestyle changes, for loving and understanding my body, for a definitive, easy existence without big swings, guilt, self-punishment, or excessive expectations."
Bori
Finance Manager
I had a life-changing experience working with Rita May in 1:1 coaching sessions!
I had the pleasure to work with Rita May over a period of 12 weeks and it was a life-changing experience for me. I will be eternally grateful to Rita May for all the teaching, coaching and support she gave me!
I started working with Rita to help identify the root cause of my life-long diet/loss/gain cycle with my weight. I knew that there had to be an underlying reason for my repeated pattern but none of the programs or diets I tried ever helped me understand the “why” and “how to succeed long term”. Trust me: I had tried it all and Rita May’s program was finally the solution.
Most importantly, I have a healthy new relationship with food where it no longer controls my thoughts and actions. I like myself again and feel a sense of freedom with food in addition to now having a wide variety of tools and techniques that allow me to have freedom and trust myself. I felt a huge weight lift off my shoulders every time we discovered something and created action plans. Everything Rita May did for me was customized to what I needed and was far beyond what I ever imagined!
Rita May listens intently, is very empathetic and is extremely passionate about her work and giving you tailored information to help challenge you to learn, grow and succeed.
Sandy
Consultant
As a result of working with Rita, I have learned to cope with stress completely differently, and this has made a significant difference, and not only in my diet. Her healthy lifestyle tips have fundamentally changed my life. She had 3-4 suggestions for each problem, and I could always choose which path to take. In the past, I worked with coaches in many different areas, but Rita is unique in that she does not provide a ready-made solution to your problems, but teaches you how to solve your problems. Thus, she doesn't simply recommend following the path she thinks is right, but rather helps you find out what is the most effective approach for you. All this in a very safe and secure environment. As a result of our work together, I left 20 years of stress eating and diet addiction behind, and I move confidently between the learned methods to preserve my health. Thanks to this, I lost 16kgs (35 pounds) without any deprivation and I keep my weight stable without any kind of 'special attention'.
Klara
HR Specialist
